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MAMA Festivals: Lovebox Festival
Dual role as Executive Producer for Lovebox Festival and Head of MAMA's Creative Department, leading all consumer engagement in the form of live marketing campaigns, brand activations, production builds and one-off theatrical extravaganzas.
Executive Producer of the Red Bull Music Academy tent - a 40m arena constructed of bamboo and the largest stretch tent ever erected in Europe.
Day of the Dead-inspired stage and bar build for Jose Cuervo, including talent programming, Relentless Energy Drink pyramid arena and Gaymers Cider Tree House.
Responsible for the Creative Department P&L and creative production budget for Lovebox Festival, as well as managing the team of in-house and external suppliers charged with all pre-production and on-site execution.
What
Lovebox Festival
Where
Victoria Park, London
Capacity
40,000
When
2011, 2012, 2013