CONverse notting hill carnival
What
Influencer event
Where
The Dock Kitchen, London
Capacity
200
When
2016
Drawing on the rich and colourful heritage of one of London's most prominent cultural celebrations, Converse chose Notting Hill Carnival as the backdrop to launch Converse Custom, their one-of-a-kind online design service.
In a true celebration of music and culture, this hot-ticket event was hosted at Ladbroke Grove's Dock Kitchen (the first time this venue has opened during Carnival) with a unique, elevated viewing platform over the parade route. This provided a 'money-can't-buy' experience, as influencers were entertained by an all-girl line up curated by Urban Nerds.
Headliners Lady Leshurr and Clara Amfo, created their own sneaker designs pre-event to be seeded to influencers.
Shareable moments were created via a carnival-themed Instagram backdrop and custom Converse Snapchat filter.
The project was delivered on behalf of London-based experiential agency, Amplify.