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RED bull studios: future underground
What
Branded gig
Where
Collins Music Hall, Islington
Capacity
500
When
2015
Red Bull Studios presents Future Underground, an innovative series of secret gigs, paying homage to London's nightlife credentials.
Executive Producer leading this ambitious project from initial three-way pitch, through to licensing, live production build and execution.
The project was staged in a derelict, subterranean space, three floors below street level with viewing balconies providing a 270° view of the stage.
Sticking to the spontaneity of young London, information on the line-up and venue were kept on strict lockdown until 24 hours before doors. Tickets were then available on a first-come, first-served basis via a number of social media accounts. All ticket proceeds were donated to spinal injury charity, Wings for Life.
The final line-up included producer extraordinaire, Hudson Mohawke, pop queen, Charli XCX and grime guy, Skepta, with special appearances from Action Bronson, the London Sinfonietta, Lion Babe and Section Boyz.
The project was delivered on behalf of London-based experiential agency, Amplify.