#LIVETHERE
HAUS
Amplify & Airbnb create a behind-the-scenes Berlin, for locals + tourists alike...
Objective
Solution
Airbnb, the global online marketplace for lodging and travel experiences, aimed to redefine travel and encourage users to experience destinations like a local.
Experiential agency, Amplify, devised a strategy based around Berlin’s most prominent Airbnb users, creating the #LiveThere Haus - a physical space where these key influencers could share their stories of life in Berlin.
The #LiveThere campaign sought to promote the idea of authentic and unique travel experiences facilitated by Airbnb, emphasizing a departure from traditional tourist experiences.
The challenge for this event was to bring to life Airbnb's global #LiveThere campaign in a way that would strike a chord and strengthen their relationship with the local community and help to build a greater brand-following within the city.
The week-long event saw guests entering the space via an interactive, cardboard cityscape of archetypical Berlin landmarks, created by local art collective, 44flavours, aimed at mimicking the claustrophobic, tourist-filled atmosphere experienced by the average traveller.
This opened up to a homely, inviting space representing the true nature of Airbnb's #LiveThere campaign messaging. The space also played host to a carefully curated free program of live performances, talks and discussions, workshops, yoga and literary recitals.
What
brand experience
Where
hallesches haus, Berlin
Capacity
200
When
2016
Role
Working on behalf of Amplify as the Executive Producer, covering pre-production, budget ownership, supplier management and on-site build and execution.
8M
Airbnb post impressions
over 126,000
influencer video views
over 135
PR hits
7.7M
influencer post impressions
570
workshop/talk attendees
1,400
visitors to the haus & exhibition
