We are the Creators
Helping YouTube champion the champions of content creation...
Objective
The YouTube Brand Partner Program is a year-long educational initiative designed to connect partner brands and teach them the essentials of video content strategy. Our challenge was to develop an engaging platform for this program and launch it through an immersive workshop experience.
Solution
Empowering Creators: Two-Day Immersive Workshop
Under the powerful theme "We are the Creators," we designed a two-day workshop tailored for top marketers from partner brands. This inspiring environment brought together leading marketing professionals to learn, collaborate, and be inspired.
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We teamed up with local street artists to create a vibrant, custom event identity and crafted unique murals for each attending brand.
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Hands-On Learning with YouTube Creators
By day, attendees enjoyed laid-back presentations from top YouTube creators, including Vice and Little Dot Studios. The interactive sessions were designed to help brands develop compelling content strategies by storyboarding fresh YouTube video concepts.
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Exclusive Nighttime Networking
By night, attendees had the opportunity to unwind, network with YouTubers, and explore Lisbon’s vibrant nightlife. While guests celebrated, our team worked overnight to edit the content created during the day. The result: personalized video trailers that were showcased the next morning, surprising and delighting the delegates.
What
educational workshop
Where
Lisbon, Portugal​
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Capacity
100
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When
2015
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Role
As the Executive Producer, I worked with Amplify, overseeing pre-production, managing budgets, coordinating suppliers, and ensuring flawless on-site execution of the event.
25
top global brands attended including Adidas, Mercedes Benz, Microsoft
& L'Oréal
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a future proof
platform, identity & strategy
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